DeepWine is your source for Blog Aggregation in the Wine industry

Vin 65

View This Blog Frequency: 0.0 posts / day

 

How to Sell More Wine Club Memberships This Holiday Season

 Mark As Read    

‘Tis the season for selling more wine. Your club members are an invaluable source of revenue for your winery, and can be the secret sauce to growing your DTC sales. Customers who belong to wine clubs spend three times more on average than non-club customers, and even when you exclude their club purchases, wine club members spend roughly equa...

Vin 65 2668 days ago

Introducing the Vin65 Beta Program

 Mark As Read    

Developing software is often seen as a mysterious, ominous process. How do we decide what a feature ends up looking like? How do we determine wants versus needs, and what tools will help you most in your day to day? Don’t we just click a few buttons and -- voila! A new feature is born? Not quite. That would certainly be nice. But we’d ...

Vin 65 2688 days ago

Are your tasting notes hurting your wine sales?

 Mark As Read    

These Are Not the Tasting Notes You’re Looking For Tasting notes are an important part of a winery tasting experience. Most wineries provide visitors with a tasting menu that contains at least a small amount of information about the wines. Since it is important to provide your customers with enough information to help them choose which wines...

Vin 65 2709 days ago

Why Your Winery Should Use Video - And How to Get Started

 Mark As Read    

Guest post by Laurie Millotte, Founder & Wine Enthusiast, Outshinery We know how important professional product photography is for showcasing your products. But video is a growing trend as well. Online, bite-size videos have now become a big part of our daily consumption. Facebook, Instagram, Snapchat and Twitter are all part of the game, an...

Vin 65 2731 days ago

How to Win With Shipping Incentives During OND

 Mark As Read    

Regulations make it so advertising free shipping for wine isn’t possible in all regions. But shipping incentives go a long way to helping your customers fill their shopping carts, and offering almost free shipping, flat rate shipping, or including shipping in your bottle price can be a great way to sell more wine during your busy OND season. ...

Vin 65 2738 days ago

Make a List, Check it Twice: the Dos and Don'ts for OND

 Mark As Read    

As summer comes to a close it’s time to start thinking about, and planning for, your busiest time of year: the critical OND season. Sales soar for all retail businesses, including wineries in October, November, December (OND). With your favorite time of year fast approaching, you need to make sure you’re ready for action. To make your...

Vin 65 2744 days ago

Where Do Your Feature Requests Go?

 Mark As Read    

Vin65 thrives on client feedback -- on your feedback. It’s how we decide everything that gets built on our platform, from the priority of bug fixes to major enhancements and new features. Your suggestions are behind all the new features we introduced this summer, including gift cards, the social dashboard, enhanced club tools and increased P...

Vin 65 2753 days ago

3 Easy Ways to Build your Email Lists

 Mark As Read    

Email marketing is an important part of increasing customer engagement. In fact, it’s one tactic that contributes to the success of high-performing wineries: those with the greatest amount of online sales have an average email list that is four time larger than the rest. Since email is still the number one method for increasing conversions -...

Vin 65 2786 days ago

3 Ways Social Media Data Can Improve your Winery’s Marketing

 Mark As Read    

The more context you have surrounding your customers, the easier it is for you to provide them with a superior customer experience. Social media data is one slice of context that can help you engage customers by enhancing insight into their behaviors, especially when combined with the commerce data in the Vin65 CRM. At Vin65, we strongly believe i...

Vin 65 2794 days ago

Introducing Free Winery Websites From Vin65

 Mark As Read    

We love the wine industry and we love focusing on how to help all wineries sell more wine. So we're excited to announce our newest product offering: free content websites. Free content websites are the perfect solution for wineries that want to establish an online presence, but aren’t ready for ecommerce. The offering includes pages, pho...

Vin 65 2807 days ago

How to Use Gift Cards to #SellMoreWine

 Mark As Read    

Retailers and consumers alike love gift cards. They don’t take up much shelf space, they are easily brandable and they promote customer choice. But gift cards also make plain good business sense. Customers that pay using gift cards often spend higher than the gift card value, and when they forget to use the cards (which 6% of consumers do) i...

Vin 65 2821 days ago

Connecting Social and Commerce Part 2

 Mark As Read    

For over 3 years, Vin65 has connected social media data to consumers’ order history providing wineries with rich information about their interactions with consumers on social media. Combining social and commerce data enables wineries to provide superior customer service and drive sales. Using our tools, wineries have been able to know if tha...

Vin 65 2822 days ago

Using customer data to create your marketing plan

 Mark As Read    

It can be tough to build a marketing plan for your winery. What promotions will bring the most sales? What kind of photography should you use? Should you focus on lifestyle content, or terroir and winemaking details? Luckily, your customers can help you answer many of these questions. By taking a look at your most profitable customers, your social...

Vin 65 2835 days ago

Want to grow DTC sales by 108%? 46Brix can help.

 Mark As Read    

Two years ago we launched 46Brix, a unique all-in-one shipping incentive and loyalty program. We built 46Brix because we know that shipping incentives sell more wine, and our most recent batch of data further proves that point. Here’s what happens after customers sign up for 46Brix: Average annual sales per customer increased 108% Numbe...

Vin 65 2864 days ago

The 2016 Roadshow Roundup

 Mark As Read    

We've just finished up the 2016 DTC Roadshow circuit. In California, we hit the Sierra Foothills, Healdsburg, Santa Barbara and had a "home" show in Napa. We headed south to Hye, Texas and east to Niagara, Ontario Canada and then back out west to Woodinville, WA. We met a lot of wineries and focused in on how they could sell more wine...

Vin 65 2869 days ago

Selling Wine Online - Canada and the World

 Mark As Read    

Last month, we brought the Vin65 Roadshow to Niagara, ON, Canada, alongside our sponsors, Canada Post. The wine game for Canada is a little different from the US - but the focus for Vin65 remains the same; we want you to sell more wine. The Canada Post data shown below is representative of overall growth in Canadian ecommerce across several catego...

Vin 65 2883 days ago

Free Support at Vin65. 5 Reasons Why We Made The Change.

 Mark As Read    

A lot of software companies offer support as a paid option, charging per incident, or per hour. Often, support is offered as a feature, and is only available for specific packages, so if you pay more, you have access to more. Today, there is a big change, we’re excited to offer all of our clients free customer support! Now all of your ‘...

Vin 65 2894 days ago

Are Wine Clubs Pass??

 Mark As Read    

This is a guest post from Tammy Boatright at VingDirect. VingDirect helps family wineries grow their DTC sales through training, tasting room and wine club recommendations, educational webinars and tasting room dashboards. VingDirect’s Vin65 integrated dashboard provides wineries with real time tasting room results. I was first introduced t...

Vin 65 2911 days ago

Artificial Intelligence Now Powers Vin65 Support

 Mark As Read    

At Vin65, we like to be progressive. We try new things; sometimes they work, sometimes they don't. Today we're pushing the bar again and embracing artificial intelligence. The Vin65 support team is now powered by Alexa (Amazon's artificial intelligence device). You can ask it anything that you would have asked the previous team. As you...

Vin 65 2918 days ago

Why Your Winery Still Isn?t Growing DTC Sales

 Mark As Read    

Are you looking to grow DTC sales? Here are some reasons why you aren't seeing the growth you projected: You believe that your customers are fine paying full shipping rates If your winery is passing on shipping rates to your customer - you simply won't be selling as much wine DTC. Consumers consistently cite high shipping rates as the #1 ...

Vin 65 2927 days ago

A Bottle Shot Is Worth A Thousand Words

 Mark As Read    

This is a guest blog post by Laurie Millotte, founder of Outshinery.com and an avid wine enthusiast. Laurie is a designer & art director who believes in the power of well-crafted brands and ideas, focusing on innovative and narrative branding and packaging for the wine industry. A picture is worth a thousand words, and might as well be worth...

Vin 65 2934 days ago

How Carrots Are Selling More Wine

 Mark As Read    

We are well into 2016 and are looking towards the first club runs and the upcoming busy season for tasting rooms. What can you spend a few minutes on now in order to get ready for increased traffic in both your tasting room and online store? Setup carrots! What Is A Carrot? A carrot is a message that helps to guide your online buyers to take acti...

Vin 65 2962 days ago

Winning With DTC In 2016

 Mark As Read    

Fresh from the Direct to Consumer Wine Symposium in Concord last week and off to the Unified Wine & Grape Symposium next week in Sacramento - I'd thought we should take a look at some stats from 2015 and why 2016 is going to be the year of DTC. 1. Vin65 processed over $772 million DTC sales through the platform in 2015. This is 46% increas...

Vin 65 2988 days ago

DTC and the Next 5 Years

 Mark As Read    

Selling wine direct to consumer has come a long way. In 2008, you could on only ship wine into 34 states. Thanks to the efforts of organizations like Free the Grapes, we can now sell into 44 states. Wineries are getting better at using their data to really get to know their customers. They know their LTV, what wine they like, what club they belong...

Vin 65 2996 days ago

Goodbye Isn't Easy. Moving On From WineDirect and Vin65.

 Mark As Read    

Earlier this month I tendered my resignation as President of WineDirect and President of Vin65. WineDirect (and its subsidiary Vin65) is an incredible company. The vision of helping wineries sell more wine direct-to-consumer is a vision I strongly believe in. Where parts of the wine industry are stuck in technology – WineDirect has really ...

Vin 65 3011 days ago

8 Ways to Reduce Cart Abandonment This Holiday Season

 Mark As Read    

Cart abandonment stats are a hard pill to swallow. People have made the effort to visit your website and have added wine to the shopping cart - but are jumping ship just before they give you their credit card. Across the Vin65 platform, abandon cart rates get higher over the holidays because people are browsing. Vin65 has a great cart abandonment ...

Vin 65 3026 days ago

EMV - Why Your Winery Should Care

 Mark As Read    

October 1st came and went, and your winery probably wasn’t affected. Yes, the EMV ‘deadline’ to get your winery ready to accept credit cards with chip technology is now in the past. All the hoopla that the credit card vendors, banks, merchant processors and payment gateways created to make you fear that October 1st deadline has su...

Vin 65 3052 days ago

OND: Step 4 - Do the Heavy Lifting.

 Mark As Read    

We're almost done our OND boot camp. You've got the framework to sell wine online, you've got some killer promotions and you've told the world. Now, get the heavy lifting done for your customers so that all they need to do is checkout. Curate Gift Packs Everyone wants to serve a perfectly paired wine with their Thanksgiving feas...

Vin 65 3074 days ago

OND: Step 3 - Make it Easy to Buy Your Wine.

 Mark As Read    

"If you build it, they will come." Well, not really. You may have some killer promotions and gift packages to get people excited for the holidays, but it'll only help you sell more wine if people know about it. Your best weapon? Emails, of course. Email Often Wineries don't email nearly enough. Everyone is so worried about &qu...

Vin 65 3081 days ago

OND: Step 2 - Get People Excited About Your Wine.

 Mark As Read    

Ok, you've completed step one - and you're prepared for OND. The framework is in place to capitalize on the holiday season and to start selling more wine online. There are a lot of wineries out there. What is going to make yours stand out? You're going to have to get people excited about your wine - and here are some tips to do just th...

Vin 65 3088 days ago

OND: Step 1 - Get Your Winery Ready.

 Mark As Read    

Here in Vancouver, it’s pretty apparent that summer is over. The rain boots under my desk are constant reminders that fall is here. Pretty soon Christmas music will be playing absolutely everywhere. October, November, December (OND) is chalked full of important dates during the last quarter of 2015: Canadian Thanksgiving - Monday October ...

Vin 65 3095 days ago

Squashing Negative Reviews

 Mark As Read    

Reviews are important for your winery business. Whether they're product reviews (your wine), experience reviews (your tasting room), or customer service reviews (your team) - they help people determine if they should buy from you, visit you, or what to expect once they get there. If you don't have product reviews turned on for your websi...

Vin 65 3110 days ago

Vin65/WineDirect Form Long-Term Partnership with ShipCompliant/Sovos

 Mark As Read    

Today we are excited to announce that we have entered into a long-term partnership with ShipCompliant/Sovos. We’ve worked with ShipCompliant for a long time and we’ve had some good times together. Today we have over 300 winery customers in common, and we’ve now come together along with our parent company WineDirect to formally...

Vin 65 3130 days ago

Ecommerce UX - How Does Your Winery Stack Up?

 Mark As Read    

When you look at your winery website - do you like what you see? A lot of people get frustrated because what they want doesn't come through with their website design. While good design is important to appeal to your customers - a good user experience (UX) should be your key concern. Have you heard of the KISS principle? Keep It Simple Stupid....

Vin 65 3144 days ago

Buying Wine Online: Isn't it Time to Relax the Restrictions?

 Mark As Read    

I went out for lunch in downtown Vancouver recently – and got really excited when the restaurant carried my favorite Cabernet Franc from a local BC winery. “This Cab Franc is so hard to find – the winery is even sold out online,” I said. The server responded with “You can buy wine online? Who knew?” Let’...

Vin 65 3158 days ago

How Smart Systems Will Help Your Winery Sell More Wine

 Mark As Read    

I just got back from Texas Hill Country, located about an hour outside of Austin, Texas. I was there to present Vin65 features and show wineries how smart systems could help them sell more wine. There were about 40 people in the audience - and they asked some great questions. Just like how wine consumers palates vary, your winery operates a cert...

Vin 65 3176 days ago

Shipping: The Wine Industry Roadblock

 Mark As Read    

DTC wine is reaching its tipping point, as discussed in a recent blog post from WineDirect’s CEO, Joe Waechter. Wine shipments have increased drastically as it becomes easier and easier to order wine anytime, anywhere. As more wine lovers shop online, shipping continues to be a major roadblock for most DTC wineries. It's a complicated pro...

Vin 65 3200 days ago

Do You Care About Your Online Customer Experience?

 Mark As Read    

What experience does your website give online customers? Is it easy to navigate? Does it contain details on products for purchase? Can information be found quickly? You want to ensure that customers can easily purchase wine and have a great experience while doing it. The bottom line is that if your customers don't enjoy spending time on your we...

Vin 65 3221 days ago

Insider Tips to Sell More Wine - Part 2

 Mark As Read    

This is Part 2 of a guest post from Jessie Poshepny Vallery (read Part 1 here). The key to selling more wine is capturing email addresses so that you can market to people after they've left the tasting room. With Vin65, I have been able to capture thousands more emails because we do not print receipts. We let people know that they’ll be...

Vin 65 3240 days ago

Insider Tips to Sell More Wine - Part 1

 Mark As Read    

This is a two-part guest post from Jessie Poshepny Vallery. She has been working at Trione since 2008, has been in the wine business for 13 years - and a Vin65 client since 2013. Jessie serves as the President of the Geyserville Chamber of Commerce, writes for Sonoma Discoveries magazine and enjoys promoting the local businesses and area. This post...

Vin 65 3242 days ago

Shipping: Wineries... Can You Keep Up?

 Mark As Read    

You're not Amazon, Walmart, or Target, and you don’t have the clout to demand killer shipping rates from UPS and FedEx. What are your options as a winery to live up to the expectations that these monsters retailers provide? Speed Matters When a customer places an order in your online store, don't wait to ship it! Figuring out a sys...

Vin 65 3264 days ago

Wine Ecommerce 101

 Mark As Read    

So, you want to sell wine online? There are so many options when it comes to wine ecommerce. Where do you start? First things first - do you pick a wine specific platform? The answer should be - absolutely. Wine is a game changer. You're not just selling t-shirts or cookies. Wine has a ton of red tape, special taxes, shipping restrictions, co...

Vin 65 3277 days ago

Start With Why: What's Your Winery's Value Proposition?

 Mark As Read    

“How do I tell a story that makes my $15 Cabernet different from your $15 Cabernet?” This question came from a great recap blog post I read the other day. It's the million-dollar question. The differentiator. What makes your wine stand out from the crowd? Let's take a step back from the wine industry for a minute. Why do peopl...

Vin 65 3298 days ago

Email: The Biggest ROI for Wineries

 Mark As Read    

You're busy - there are a million things to do today on top of selling your wine. So, where do you focus? Where should you spend time to get the biggest bang for your buck - or in your case, ROI? It's simple. If you're going to focus on selling more wine, focus on one email - this should be the email sent to your first time purchasers....

Vin 65 3319 days ago

Mobile Point of Sale is Changing the Tasting Room Experience

 Mark As Read    

Mobile POS systems let you sell where you couldn’t before. When your POS is portable - you can use it at a private tasting, out on a deck, or as you’re walking through the barrel room. If you’re at an off-site tasting event, it’s now possible to take a sale right then and there. Using a point of sale system that gets you out...

Vin 65 3340 days ago

Observations from an Emerging Wine Market (Colorado)

 Mark As Read    

Last week, I attended the VinCO Conference and Trade Show in Grand Junction, CO. I was able to give two presentations to some of Colorado's most prominent winemakers, winery owners and emerging wineries. There were a lot of questions about selling more wine online - and I thought I'd share some insights. Overall, Colorado wineries are sm...

Vin 65 3351 days ago

New Year, Old Website?

 Mark As Read    

2014 is coming to an end. It's that time of year where we pack up the holiday decorations, discontinue killer promotions and get back to wine club reality. Is your website looking as tired as you feel? Be honest and take a hard look at your winery's website. Does it function well? Is the ecommerce experience good for first time purchaser...

Vin 65 3375 days ago
Wine
Welcome!
DeepWine aggregates blogs for the Wine industry.
Custom Feeds
Add any RSS feed to the information you read daily.
Blocked Feeds
Block feeds to remove blogs you’re not interested in.
Account Settings
Customize the site by adding or removing feeds.

About Us

DeepWine is your source for all your Wine news.

Become a Featured Contributor

Become a featured contributor on DeepWine.com Get featured, it’s free

Have a Suggestion for Us?
Know of a Wine blog that we're missing? Let us know!

Share DeepWine.com