Vin 65
How to Sell More Wine Club Memberships This Holiday Season | Mark As Read |
‘Tis the season for selling more wine. Your club members are an invaluable source of revenue for your winery, and can be the secret sauce to growing your DTC sales. Customers who belong to wine clubs spend three times more on average than non-club customers, and even when you exclude their club purchases, wine club members spend roughly equa...
Introducing the Vin65 Beta Program | Mark As Read |
Developing software is often seen as a mysterious, ominous process. How do we decide what a feature ends up looking like? How do we determine wants versus needs, and what tools will help you most in your day to day? Don’t we just click a few buttons and -- voila! A new feature is born? Not quite. That would certainly be nice. But we’d ...
Are your tasting notes hurting your wine sales? | Mark As Read |
These Are Not the Tasting Notes You’re Looking For Tasting notes are an important part of a winery tasting experience. Most wineries provide visitors with a tasting menu that contains at least a small amount of information about the wines. Since it is important to provide your customers with enough information to help them choose which wines...
Why Your Winery Should Use Video - And How to Get Started | Mark As Read |
Guest post by Laurie Millotte, Founder & Wine Enthusiast, Outshinery We know how important professional product photography is for showcasing your products. But video is a growing trend as well. Online, bite-size videos have now become a big part of our daily consumption. Facebook, Instagram, Snapchat and Twitter are all part of the game, an...
How to Win With Shipping Incentives During OND | Mark As Read |
Regulations make it so advertising free shipping for wine isn’t possible in all regions. But shipping incentives go a long way to helping your customers fill their shopping carts, and offering almost free shipping, flat rate shipping, or including shipping in your bottle price can be a great way to sell more wine during your busy OND season. ...
Make a List, Check it Twice: the Dos and Don'ts for OND | Mark As Read |
As summer comes to a close it’s time to start thinking about, and planning for, your busiest time of year: the critical OND season. Sales soar for all retail businesses, including wineries in October, November, December (OND). With your favorite time of year fast approaching, you need to make sure you’re ready for action. To make your...
Where Do Your Feature Requests Go? | Mark As Read |
Vin65 thrives on client feedback -- on your feedback. It’s how we decide everything that gets built on our platform, from the priority of bug fixes to major enhancements and new features. Your suggestions are behind all the new features we introduced this summer, including gift cards, the social dashboard, enhanced club tools and increased P...
3 Easy Ways to Build your Email Lists | Mark As Read |
Email marketing is an important part of increasing customer engagement. In fact, it’s one tactic that contributes to the success of high-performing wineries: those with the greatest amount of online sales have an average email list that is four time larger than the rest. Since email is still the number one method for increasing conversions -...
3 Ways Social Media Data Can Improve your Winery’s Marketing | Mark As Read |
The more context you have surrounding your customers, the easier it is for you to provide them with a superior customer experience. Social media data is one slice of context that can help you engage customers by enhancing insight into their behaviors, especially when combined with the commerce data in the Vin65 CRM. At Vin65, we strongly believe i...
Introducing Free Winery Websites From Vin65 | Mark As Read |
We love the wine industry and we love focusing on how to help all wineries sell more wine. So we're excited to announce our newest product offering: free content websites. Free content websites are the perfect solution for wineries that want to establish an online presence, but aren’t ready for ecommerce. The offering includes pages, pho...
How to Use Gift Cards to #SellMoreWine | Mark As Read |
Retailers and consumers alike love gift cards. They don’t take up much shelf space, they are easily brandable and they promote customer choice. But gift cards also make plain good business sense. Customers that pay using gift cards often spend higher than the gift card value, and when they forget to use the cards (which 6% of consumers do) i...
Connecting Social and Commerce Part 2 | Mark As Read |
For over 3 years, Vin65 has connected social media data to consumers’ order history providing wineries with rich information about their interactions with consumers on social media. Combining social and commerce data enables wineries to provide superior customer service and drive sales. Using our tools, wineries have been able to know if tha...
Using customer data to create your marketing plan | Mark As Read |
It can be tough to build a marketing plan for your winery. What promotions will bring the most sales? What kind of photography should you use? Should you focus on lifestyle content, or terroir and winemaking details? Luckily, your customers can help you answer many of these questions. By taking a look at your most profitable customers, your social...
Want to grow DTC sales by 108%? 46Brix can help. | Mark As Read |
Two years ago we launched 46Brix, a unique all-in-one shipping incentive and loyalty program. We built 46Brix because we know that shipping incentives sell more wine, and our most recent batch of data further proves that point. Here’s what happens after customers sign up for 46Brix: Average annual sales per customer increased 108% Numbe...
The 2016 Roadshow Roundup | Mark As Read |
We've just finished up the 2016 DTC Roadshow circuit. In California, we hit the Sierra Foothills, Healdsburg, Santa Barbara and had a "home" show in Napa. We headed south to Hye, Texas and east to Niagara, Ontario Canada and then back out west to Woodinville, WA. We met a lot of wineries and focused in on how they could sell more wine...
Selling Wine Online - Canada and the World | Mark As Read |
Last month, we brought the Vin65 Roadshow to Niagara, ON, Canada, alongside our sponsors, Canada Post. The wine game for Canada is a little different from the US - but the focus for Vin65 remains the same; we want you to sell more wine. The Canada Post data shown below is representative of overall growth in Canadian ecommerce across several catego...
Free Support at Vin65. 5 Reasons Why We Made The Change. | Mark As Read |
A lot of software companies offer support as a paid option, charging per incident, or per hour. Often, support is offered as a feature, and is only available for specific packages, so if you pay more, you have access to more. Today, there is a big change, we’re excited to offer all of our clients free customer support! Now all of your ‘...
Are Wine Clubs Pass?? | Mark As Read |
This is a guest post from Tammy Boatright at VingDirect. VingDirect helps family wineries grow their DTC sales through training, tasting room and wine club recommendations, educational webinars and tasting room dashboards. VingDirect’s Vin65 integrated dashboard provides wineries with real time tasting room results. I was first introduced t...
Artificial Intelligence Now Powers Vin65 Support | Mark As Read |
At Vin65, we like to be progressive. We try new things; sometimes they work, sometimes they don't. Today we're pushing the bar again and embracing artificial intelligence. The Vin65 support team is now powered by Alexa (Amazon's artificial intelligence device). You can ask it anything that you would have asked the previous team. As you...
Why Your Winery Still Isn?t Growing DTC Sales | Mark As Read |
Are you looking to grow DTC sales? Here are some reasons why you aren't seeing the growth you projected: You believe that your customers are fine paying full shipping rates If your winery is passing on shipping rates to your customer - you simply won't be selling as much wine DTC. Consumers consistently cite high shipping rates as the #1 ...
A Bottle Shot Is Worth A Thousand Words | Mark As Read |
This is a guest blog post by Laurie Millotte, founder of Outshinery.com and an avid wine enthusiast. Laurie is a designer & art director who believes in the power of well-crafted brands and ideas, focusing on innovative and narrative branding and packaging for the wine industry. A picture is worth a thousand words, and might as well be worth...
How Carrots Are Selling More Wine | Mark As Read |
We are well into 2016 and are looking towards the first club runs and the upcoming busy season for tasting rooms. What can you spend a few minutes on now in order to get ready for increased traffic in both your tasting room and online store? Setup carrots! What Is A Carrot? A carrot is a message that helps to guide your online buyers to take acti...
Winning With DTC In 2016 | Mark As Read |
Fresh from the Direct to Consumer Wine Symposium in Concord last week and off to the Unified Wine & Grape Symposium next week in Sacramento - I'd thought we should take a look at some stats from 2015 and why 2016 is going to be the year of DTC. 1. Vin65 processed over $772 million DTC sales through the platform in 2015. This is 46% increas...
DTC and the Next 5 Years | Mark As Read |
Selling wine direct to consumer has come a long way. In 2008, you could on only ship wine into 34 states. Thanks to the efforts of organizations like Free the Grapes, we can now sell into 44 states. Wineries are getting better at using their data to really get to know their customers. They know their LTV, what wine they like, what club they belong...
Goodbye Isn't Easy. Moving On From WineDirect and Vin65. | Mark As Read |
Earlier this month I tendered my resignation as President of WineDirect and President of Vin65. WineDirect (and its subsidiary Vin65) is an incredible company. The vision of helping wineries sell more wine direct-to-consumer is a vision I strongly believe in. Where parts of the wine industry are stuck in technology – WineDirect has really ...
8 Ways to Reduce Cart Abandonment This Holiday Season | Mark As Read |
Cart abandonment stats are a hard pill to swallow. People have made the effort to visit your website and have added wine to the shopping cart - but are jumping ship just before they give you their credit card. Across the Vin65 platform, abandon cart rates get higher over the holidays because people are browsing. Vin65 has a great cart abandonment ...
EMV - Why Your Winery Should Care | Mark As Read |
October 1st came and went, and your winery probably wasn’t affected. Yes, the EMV ‘deadline’ to get your winery ready to accept credit cards with chip technology is now in the past. All the hoopla that the credit card vendors, banks, merchant processors and payment gateways created to make you fear that October 1st deadline has su...
OND: Step 4 - Do the Heavy Lifting. | Mark As Read |
We're almost done our OND boot camp. You've got the framework to sell wine online, you've got some killer promotions and you've told the world. Now, get the heavy lifting done for your customers so that all they need to do is checkout. Curate Gift Packs Everyone wants to serve a perfectly paired wine with their Thanksgiving feas...
OND: Step 3 - Make it Easy to Buy Your Wine. | Mark As Read |
"If you build it, they will come." Well, not really. You may have some killer promotions and gift packages to get people excited for the holidays, but it'll only help you sell more wine if people know about it. Your best weapon? Emails, of course. Email Often Wineries don't email nearly enough. Everyone is so worried about &qu...
OND: Step 2 - Get People Excited About Your Wine. | Mark As Read |
Ok, you've completed step one - and you're prepared for OND. The framework is in place to capitalize on the holiday season and to start selling more wine online. There are a lot of wineries out there. What is going to make yours stand out? You're going to have to get people excited about your wine - and here are some tips to do just th...
OND: Step 1 - Get Your Winery Ready. | Mark As Read |
Here in Vancouver, it’s pretty apparent that summer is over. The rain boots under my desk are constant reminders that fall is here. Pretty soon Christmas music will be playing absolutely everywhere. October, November, December (OND) is chalked full of important dates during the last quarter of 2015: Canadian Thanksgiving - Monday October ...
Squashing Negative Reviews | Mark As Read |
Reviews are important for your winery business. Whether they're product reviews (your wine), experience reviews (your tasting room), or customer service reviews (your team) - they help people determine if they should buy from you, visit you, or what to expect once they get there. If you don't have product reviews turned on for your websi...
Vin65/WineDirect Form Long-Term Partnership with ShipCompliant/Sovos | Mark As Read |
Today we are excited to announce that we have entered into a long-term partnership with ShipCompliant/Sovos. We’ve worked with ShipCompliant for a long time and we’ve had some good times together. Today we have over 300 winery customers in common, and we’ve now come together along with our parent company WineDirect to formally...
Ecommerce UX - How Does Your Winery Stack Up? | Mark As Read |
When you look at your winery website - do you like what you see? A lot of people get frustrated because what they want doesn't come through with their website design. While good design is important to appeal to your customers - a good user experience (UX) should be your key concern. Have you heard of the KISS principle? Keep It Simple Stupid....
Buying Wine Online: Isn't it Time to Relax the Restrictions? | Mark As Read |
I went out for lunch in downtown Vancouver recently – and got really excited when the restaurant carried my favorite Cabernet Franc from a local BC winery. “This Cab Franc is so hard to find – the winery is even sold out online,” I said. The server responded with “You can buy wine online? Who knew?” Let’...
How Smart Systems Will Help Your Winery Sell More Wine | Mark As Read |
I just got back from Texas Hill Country, located about an hour outside of Austin, Texas. I was there to present Vin65 features and show wineries how smart systems could help them sell more wine. There were about 40 people in the audience - and they asked some great questions. Just like how wine consumers palates vary, your winery operates a cert...
Shipping: The Wine Industry Roadblock | Mark As Read |
DTC wine is reaching its tipping point, as discussed in a recent blog post from WineDirect’s CEO, Joe Waechter. Wine shipments have increased drastically as it becomes easier and easier to order wine anytime, anywhere. As more wine lovers shop online, shipping continues to be a major roadblock for most DTC wineries. It's a complicated pro...
Do You Care About Your Online Customer Experience? | Mark As Read |
What experience does your website give online customers? Is it easy to navigate? Does it contain details on products for purchase? Can information be found quickly? You want to ensure that customers can easily purchase wine and have a great experience while doing it. The bottom line is that if your customers don't enjoy spending time on your we...
Insider Tips to Sell More Wine - Part 2 | Mark As Read |
This is Part 2 of a guest post from Jessie Poshepny Vallery (read Part 1 here). The key to selling more wine is capturing email addresses so that you can market to people after they've left the tasting room. With Vin65, I have been able to capture thousands more emails because we do not print receipts. We let people know that they’ll be...
Insider Tips to Sell More Wine - Part 1 | Mark As Read |
This is a two-part guest post from Jessie Poshepny Vallery. She has been working at Trione since 2008, has been in the wine business for 13 years - and a Vin65 client since 2013. Jessie serves as the President of the Geyserville Chamber of Commerce, writes for Sonoma Discoveries magazine and enjoys promoting the local businesses and area. This post...
Shipping: Wineries... Can You Keep Up? | Mark As Read |
You're not Amazon, Walmart, or Target, and you don’t have the clout to demand killer shipping rates from UPS and FedEx. What are your options as a winery to live up to the expectations that these monsters retailers provide? Speed Matters When a customer places an order in your online store, don't wait to ship it! Figuring out a sys...
Wine Ecommerce 101 | Mark As Read |
So, you want to sell wine online? There are so many options when it comes to wine ecommerce. Where do you start? First things first - do you pick a wine specific platform? The answer should be - absolutely. Wine is a game changer. You're not just selling t-shirts or cookies. Wine has a ton of red tape, special taxes, shipping restrictions, co...
Start With Why: What's Your Winery's Value Proposition? | Mark As Read |
“How do I tell a story that makes my $15 Cabernet different from your $15 Cabernet?” This question came from a great recap blog post I read the other day. It's the million-dollar question. The differentiator. What makes your wine stand out from the crowd? Let's take a step back from the wine industry for a minute. Why do peopl...
Email: The Biggest ROI for Wineries | Mark As Read |
You're busy - there are a million things to do today on top of selling your wine. So, where do you focus? Where should you spend time to get the biggest bang for your buck - or in your case, ROI? It's simple. If you're going to focus on selling more wine, focus on one email - this should be the email sent to your first time purchasers....
Mobile Point of Sale is Changing the Tasting Room Experience | Mark As Read |
Mobile POS systems let you sell where you couldn’t before. When your POS is portable - you can use it at a private tasting, out on a deck, or as you’re walking through the barrel room. If you’re at an off-site tasting event, it’s now possible to take a sale right then and there. Using a point of sale system that gets you out...
Observations from an Emerging Wine Market (Colorado) | Mark As Read |
Last week, I attended the VinCO Conference and Trade Show in Grand Junction, CO. I was able to give two presentations to some of Colorado's most prominent winemakers, winery owners and emerging wineries. There were a lot of questions about selling more wine online - and I thought I'd share some insights. Overall, Colorado wineries are sm...
New Year, Old Website? | Mark As Read |
2014 is coming to an end. It's that time of year where we pack up the holiday decorations, discontinue killer promotions and get back to wine club reality. Is your website looking as tired as you feel? Be honest and take a hard look at your winery's website. Does it function well? Is the ecommerce experience good for first time purchaser...
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